Qu cree usted que atraiga ms a un posible cliente Qu causa la mejor de las impresiones desde el primer encuentro La creencia popular sostiene que atraemos nuevos clientes haciendo uso de toda nuestra astucia e ingeniosidad, y que la habilidad de decir justo lo adecuado genera efectos encantadores en quienes nos rodean. Sin embargo lo que demuestra Preguntas que valen oro es que formular las preguntas precisas para cada ocasin resulta ms productivo que conocer todas las respuestas. Preguntas que valen oro es una propuesta eficaz para estrechar relaciones interpersonales, ensanchar la clientela y contactar prospectos de clientes con mayor eficacia de la que usted pens que sera posible. Le muestra cmo hacer preguntas que le permitan adentrarse en el corazn y en la mente de su interlocutor para ayudarle a descubrir sus necesidades ms urgentes y ofrecerle soluciones. En 35 captulos usted conocer un grupo fantstico de hombres y mujeres y sus historias de vida. Mediante ellas usted observar el efecto de hacer preguntas poderosas y su impacto sobre los dems. Descubra cmo transformar sus conversaciones diarias -e incluso la vida de otros- a travs de preguntas de oro que son provechosas para todo el que decida ponerlas a su servicio. Entrese de cmo con tal solo una pregunta retadora Steve Jobs logr resultados imperecederos al desarrollar la computadora personal Macintosh. De cmo a causa de una pregunta que una reconocida compaa jams le hizo a su posible cliente, le cost perder un cuantioso proyecto.
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