Leading Edge Marketing: Turning Technology into Value (UK PROFESSIONAL BUSINESS Management / Business) - Softcover

Veronica A. Williams (author)

Softcover

ISBN 10: 1606496069 ISBN 13: 9781606496060

Publisher: Business Expert Press, 2014

Synopsis

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver "must-have" solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. It is a comprehensive guide to deliver a winning solution-from concept to profit.

About this title

About the Author

Veronica Williams, President and Managing Director, ACT Management Consulting and Technology Services, Pennsylvania, USA.

Edition details

• Publisher: Business Expert Press
• Publication date: 2014
• Language: English
• ISBN 10: 1606496069
• ISBN 13: 9781606496060
• Binding: Paperback
• Number of pages: 244