The Creative Process Illustrated: How Advertising's Big Ideas Are Born

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9781600619601: The Creative Process Illustrated: How Advertising's Big Ideas Are Born
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Finally, answers to the question: How are big ideas born?

Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture,

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Product Description:

Looks at the minds that fuel the ad industry. To capture the idea-generation process, the author's created a 'process canvas' and questionnaire that helps creatives capture their process on paper.

About the Author:

Glenn Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at Southern Methodist University's Temerlin Advertising Institute in Dallas, Texas. His research has appeared in the Journal of Adver

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