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Finally, answers to the question: How are big ideas born?Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture,
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Looks at the minds that fuel the ad industry. To capture the idea-generation process, the author's created a 'process canvas' and questionnaire that helps creatives capture their process on paper.About the Author:
Glenn Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at Southern Methodist University's Temerlin Advertising Institute in Dallas, Texas. His research has appeared in the Journal of Adver
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Book Description HOW Design, 2010. Paperback. Condition: BRAND NEW. Seller Inventory # 1600619606_abe_bn
Book Description How Books, 2010. Condition: New. book. Seller Inventory # M1600619606
Book Description How Design Books, 2010. Paperback. Condition: Brand New. 1st edition. 176 pages. 11.90x9.00x0.50 inches. In Stock. Seller Inventory # 1600619606
Book Description How Books. PAPERBACK. Condition: New. 1600619606 New Condition. Seller Inventory # NEW33.1201761
Book Description HOW Books, 2010. Paperback. Condition: New. First Printing - may be Reissue. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1600619606n