Items related to The Creative Process Illustrated: How Advertising's...
Finally, answers to the question: How are big ideas born?
Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture,"synopsis" may belong to another edition of this title.
Product Description:
Looks at the minds that fuel the ad industry. To capture the idea-generation process, the author's created a 'process canvas' and questionnaire that helps creatives capture their process on paper.
About the Author:
Glenn Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at Southern Methodist University's Temerlin Advertising Institute in Dallas, Texas. His research has appeared in the Journal of Adver
"About this title" may belong to another edition of this title.
- PublisherHow Books
- Publication date2010
- ISBN 10 1600619606
- ISBN 13 9781600619601
- BindingPaperback
- Number of pages176
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