Dan S Kennedy No B.S. Price Strategy

ISBN 13: 9781599184005

No B.S. Price Strategy

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Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. Kennedy and Marrs disclose little-known revelations about the power of pricing including: the 9 ultimate price and fee failures the trick behind discounting without devaluing the 5 price-related propositions to be concerned with the million-dollar secret behind FREE” how to win price wars with competitors Includes access to price strategy support tools at www.simplepricingsystem.com Covers pricing strategies specific to recessions

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Title: No B.S. Price Strategy( The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Profits Power and Prosperity) <>Binding: Paperback <>Author: DanS.Kennedy <>Publisher: EntrepreneurPress

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Dan S. Kennedy, Jason Marrs
Published by Entrepreneur Press, United States (2011)
ISBN 10: 1599184001 ISBN 13: 9781599184005
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Book Description Entrepreneur Press, United States, 2011. Paperback. Condition: New. ed. Language: English. Brand new Book. FREE -- Insider's Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More!Take CONTROL of your PROFITSMillionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity.Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.Reveals:The 9 ultimate price and fee failuresThe trick behind discounting without devaluingThe 5 price-related propositions to be concerned withThe million-dollar secret behind "FREE"How to win price wars with competitorsWhy price cutting isn't the cure for the recession and what isAnd More"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable." -Robin Strickland, Co-Founder, Seller Inventory # AAV9781599184005

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Book Description Entrepreneur Press, United States, 2011. Paperback. Condition: New. ed. Language: English. Brand new Book. FREE -- Insider's Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More!Take CONTROL of your PROFITSMillionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity.Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.Reveals:The 9 ultimate price and fee failuresThe trick behind discounting without devaluingThe 5 price-related propositions to be concerned withThe million-dollar secret behind "FREE"How to win price wars with competitorsWhy price cutting isn't the cure for the recession and what isAnd More"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable." -Robin Strickland, Co-Founder, Seller Inventory # AAV9781599184005

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Book Description Entrepreneur Press, United States, 2011. Paperback. Condition: New. ed. Language: English. Brand new Book. FREE -- Insider's Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More!Take CONTROL of your PROFITSMillionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity.Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.Reveals:The 9 ultimate price and fee failuresThe trick behind discounting without devaluingThe 5 price-related propositions to be concerned withThe million-dollar secret behind "FREE"How to win price wars with competitorsWhy price cutting isn't the cure for the recession and what isAnd More"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable." -Robin Strickland, Co-Founder, Seller Inventory # BTE9781599184005

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