Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event: ... Business Event (Adams Streetwise Series) - Softcover

LoCicero, Joe

Softcover

ISBN 10: 1598692712 ISBN 13: 9781598692716

Publisher: Adams Media Corporation, 2007

Synopsis

With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage.Whether it's a grand opening, non-profit church fundraiser, meeting, black-tie gala, or casual cocktail party, "Streetwise[registered] Meeting and Event Planning" provides readers with the tools they need to organise an event that makes an impact.

About this title

About the Author:

Joe LoCicero has worked as a marketing consultant for the past 15 years, developing communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, and Hallmark, as well as launching his own company, Practical Whimsy. He is the author of Streetwise[registered] Business Communication. He lives in Los Angeles.

About this edition

• Publisher: Adams Media Corporation
• Publication date: 2007
• ISBN 10: 1598692712
• ISBN 13: 9781598692716
• Binding: Paperback
• Number of pages: 364