Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event: You Need for a Successful Business Event

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9781598692716: Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event: You Need for a Successful Business Event
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With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage.Whether it's a grand opening, non-profit church fundraiser, meeting, black-tie gala, or casual cocktail party, "Streetwise[registered] Meeting and Event Planning" provides readers with the tools they need to organise an event that makes an impact.

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About the Author:

Joe LoCicero has worked as a marketing consultant for the past 15 years, developing communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, and Hallmark, as well as launching his own company, Practical Whimsy. He is the author of Streetwise[registered] Business Communication. He lives in Los Angeles.

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