Let My People Go Surfing: The Education of a Reluctant Businessman - Hardcover

Chouinard, Yvon

Hardcover

ISBN 10: 1594200726 ISBN 13: 9781594200724

Publisher: Penguin Group USA, 2005

Synopsis

The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. 75,000 first printing.

About this title

Review:

Inspiring. (Ray Anderson, Chairman, Interface, Inc.)

Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of "Collapse")

No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing. (Dave Foreman, The Rewilding Institute)
Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of Collapse)

About the Author:

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

About this edition

• Publisher: Penguin Group USA
• Publication date: 2005
• ISBN 10: 1594200726
• ISBN 13: 9781594200724
• Binding: Hardcover
• Number of pages: 259