Let My People Go Surfing: The Education of a Reluctant Businessman

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9781594200724: Let My People Go Surfing: The Education of a Reluctant Businessman
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The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. 75,000 first printing.

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Review:

Inspiring. (Ray Anderson, Chairman, Interface, Inc.)

Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of "Collapse")

No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing. (Dave Foreman, The Rewilding Institute)
Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of Collapse)

About the Author:

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

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Other Popular Editions of the Same Title

9780143037835: Let My People Go Surfing: The Education of a Reluctant Businessman

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ISBN 10:  0143037838 ISBN 13:  9780143037835
Publisher: Penguin Books, 2006
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