Designing the Editorial Experience: A Primer for Print, Web, and Mobile - Softcover

Sue Apfelbaum; Juliette Cezzar

Softcover

ISBN 10: 1592538959 ISBN 13: 9781592538959

Publisher: Rockport, 2014

Synopsis

In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone.
 
With so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts and digital strategists too about what is constant and what is changing in the field.
 
Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences.

About this title

Review:

"Apfelbaum (writer/consultant) and Cezzar (Parsons The New School for Design) take a look at the changing practice of editorial design for magazines and periodicals. This book, which developed from the experiences of the authors at RES magazine, provides an introduction to the basics of graphic and digital design. The first section covers the foundations of design and helps readers understand how content is consumed in print, on the Web, and on mobile devices. The focus on mobile may be unique to this title among publications on magazine design. The second part of the book is dedicated to 19 international case studies that include The New York Times, The Huffington Post, BuzzFeed, and Vanity Fair Italia. Included are interviews editors and designers from the magazines, and stand-alone interviews with well-known practitioners. This primer deserves a space on bookshelves next to Jan White's Editing by Design (3rd ed., 2003) and Yolanda Zappaterra's Art Direction + Editorial Design (2007). It will interest students and designers who are looking for inspiration and ideas for dealing with the converging markets of print, digital, and mobile. Summing Up: ** Recommended. Lower- and upper-level undergraduates, two-year technical program students, professionals, and general readers." €” Choice

From the Back Cover:

There's never been a more rewarding and challenging time to be designing reading experiences. How we create magazines, newspapers, journals, blogs, and any other periodical, whether print or digital, is as much influenced by time-tested principles as by recent thinking about readers and how they're engaging with content. How do designers respond to the need for a continuous experience across media as technology continues to evolve? What are the opportunities for print in this new landscape where information is everywhere?
This series of conversations, case studies, and elementary principles is an essential guide for both advanced design students and editorial designers seeking to broaden their practice. The book combines the wisdom of experts in a variety of roles, visual examples from publications with a variety of approaches to the contemporary publishing landscape, and a set of plain-spoken elements essential to editorial design on every platform.
Featuring case studies on publications such as "Bloomberg Businessweek," BuzzFeed, "The Guardian," Huffington Post, "New York Magazine," "The New Republic, Paper," Pitchfork, "Vanity Fair Italia," and more.

About this edition

• Publisher: Rockport
• Publication date: 2014
• ISBN 10: 1592538959
• ISBN 13: 9781592538959
• Binding: Paperback
• Number of pages: 224