Items related to Users, Not Customers: Who Really Determines the Success...
Synopsis
HardCover Pub Date: 2011 Pages: 256 Publisher: Penguin Group (USA) Incorporated If you're still Chasing Customers online you're looking at the challenge backward Aaron Shapiro helps Companies-Build Thriving Digitally driven Businesses In his firm's extensive study of the Fortune 1000. a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online. these companies home in on the user experience. They've realized that building relationships between people and their and has huge value. even if those users aren't spending ...
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Review
Aaron Shapiro wants to take over the world (Gavin O'Malley)
A must-read for anyone seeking to integrate digital experiences with their products and services (Ramon Casadesus-Masanell, Harvard Business School)
About the Author
Aaron Shapiro is the CEO of HUGE, a digital marketing agency that helps companies including PespiCo, JetBlue Airways, NBC Universal, Target, and Unilever reimagine how they interact with their customers and manage their business in the online economy. Prior to HUGE, Shapiro was a technology entrepreneur, venture capitalist, and management consultant. He lives in New York City. Visit aaronshapiro.com.
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- PublisherPortfolio
- Publication date2011
- ISBN 10 1591843863
- ISBN 13 9781591843863
- BindingHardcover
- Number of pages243
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Users, Not Customers : Who Really Determines the Success of Your Business
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Penguin Publishing Group, 2011
ISBN 10: 1591843863
ISBN 13: 9781591843863
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Users, Not Customers: Who Really Determines the Success of Your Business
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