Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them - Hardcover

Michael Silverstein; Neil Fiske

Hardcover

ISBN 10: 1591840805 ISBN 13: 9781591840800

Publisher: Portfolio, 2004

Synopsis

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.

About this title

Review:

aIncredibly smart and illuminatinga]. packed with insights on how shoppers think and behave.a
aDavid Brooks
aAn upbeat survey of a range of consumer brandsaWhirlpool, Belvedere, Williams-Sonomaawhich, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires.a
aRebecca Mead, "The New Yorker"
aAnyone who has passed a Dunkina Donuts to duck into a Starbucks recognizes the phenomenon. For brands that have smartly positioned themselves, from Victoriaas Secret to Williams-Sonoma, trading up is paying off.a
aRobert Weisman, "The Boston Globe"
a"Trading Up" helps to explain an important trend and is interesting reading as a sociological study as well as business strategy.a
?Harvey Schachter, "The Globe and Mail"

?Incredibly smart and illuminating?. packed with insights on how shoppers think and behave.?
?David Brooks

?An upbeat survey of a range of consumer brands?Whirlpool, Belvedere, Williams-Sonoma?which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires.?
?Rebecca Mead, "The New Yorker"

?Anyone who has passed a Dunkin? Donuts to duck into a Starbucks recognizes the phenomenon. For brands that have smartly positioned themselves, from Victoria's Secret to Williams-Sonoma, trading up is paying off.?
?Robert Weisman, "The Boston Globe"

?"Trading Up" helps to explain an important trend and is interesting reading as a sociological study as well as business strategy.?
?Harvey Schachter, "The Globe and Mail"

About the Author:

Michael Silverstein is a senior vice president of The Boston Consulting Group. He has helped clients develop new premium-priced products that command $4 billion in retail sales.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.

About this edition

• Publisher: Portfolio
• Publication date: 2004
• ISBN 10: 1591840805
• ISBN 13: 9781591840800
• Binding: Hardcover
• Number of pages: 320