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Book Description Condition: New. Fairey, Shepard (illustrator). Seller Inventory # 549317-n
Book Description Soft Cover. Condition: new. Fairey, Shepard (illustrator). Seller Inventory # 9781584230700
Book Description Paperback or Softback. Condition: New. Fairey, Shepard (illustrator). The Medium Is the Massage 0.47. Book. Seller Inventory # BBS-9781584230700
Book Description Condition: New. Fairey, Shepard (illustrator). Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-Y-9781584230700
Book Description Condition: New. Fairey, Shepard (illustrator). Brand New. Seller Inventory # 1584230703
Book Description Condition: New. Fairey, Shepard (illustrator). Book is in NEW condition. Seller Inventory # 1584230703-2-1
Book Description Paperback. Condition: New. Fairey, Shepard (illustrator). Brand New!. Seller Inventory # 1584230703
Book Description Paperback. Condition: New. Fairey, Shepard (illustrator). Seller Inventory # BKZN9781584230700
Book Description paperback. Condition: New. Fairey, Shepard (illustrator). 1. "Product Description30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.ReviewThese laws of media, which McLuhan calls "the tetrad," can help one to understand and, perhaps, respond constructively to the new medium . Some of the implications seem prophetic. -- Euchner, Jim - Research-Technology Management (Journal)About the AuthorHerbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.". Seller Inventory # BKZN9781584230700
Book Description PAP. Condition: New. Fairey, Shepard (illustrator). New Book. Shipped from UK. Established seller since 2000. Seller Inventory # WB-9781584230700