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Synopsis
Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
· Picking projects
· Strategizing with clients
· Choosing materials for manufacture and shipping
· Understanding users
· Picking ink and paper for printing
· Binding
· Packing final products
· Building strong brands
· Working with clients to foster transparency and corporate social responsibility
Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
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Synopsis
Be at the forefront of the graphic design movement by learning how to integrate green principles into all phases of the design process.In "Green Graphic Design" readers will discover how simple eco-friendly changes in the paper, printing, binding, shipping, packaging, and budgeting of products can add clarity, profitability, innovation, and meaning to any design project.Valuable case studies highlight the key steps in the process, all accompanied by full-colour photographs describing the green features.This will become an essential reference for anyone in the graphic design field looking to the future of not only their business but also the environment.
About the Author
Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.
"About this title" may belong to another edition of this title.
- PublisherAllworth Press
- Publication date2008
- ISBN 10 1581155115
- ISBN 13 9781581155112
- BindingPaperback
- Number of pages212
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