Editing by Design: For Designers, Art Directors and Editors, the Classic Guide to Winning Readers - Softcover

White, Jan

Softcover

ISBN 10: 1581153023 ISBN 13: 9781581153026

Publisher: Allworth Press, 2003

Synopsis

This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!· Explains sophisticated concepts insimple words and pictures · A perfect desk reference for every kind of publishing medium · Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About this title

Synopsis:

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to readers. Brimming with hundreds of black and white and colour illustrations, chapters cover the confines of what the editor/ designer team controls; the fundamentals of verbal-visual teamwork; the relationship of image size to story impact; problems and solutions for matters of columns and grids, margins, spacing, captions, pictures, diagrams, boxes, size and contrast, text type, symmetry and asymmetry, covers and colour; and much more. This is a book for designers looking to improve their products, publishers who realize that their products need a competitive edge, and writers and editorial directors looking to give their work enhanced meaning.

About the Author:

Jan V. White is an award-winning graphic designer and communication design consultant with over 50 years of experience. The author of 12 books on visual techniques in publishing, he lives in Westport, CT.

About this edition

• Publisher: Allworth Press
• Publication date: 2003
• ISBN 10: 1581153023
• ISBN 13: 9781581153026
• Binding: Paperback
• Edition number: 3
• Number of pages: 256