The Graphic Designer's Guide to Pricing, Estimating and Budgeting

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9781581150988: The Graphic Designer's Guide to Pricing, Estimating and Budgeting
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Whether you’re a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.
This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients’ budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

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About the Author:

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration (1998, Northlight, ISBN 0891348018), she has taught college courses in graphic design theory and frequently speaks at conferences and seminars about pricing and budgeting techniques and handling communication challenges in the creative industry. She lives in Los Alamos, California.

Synopsis:

A comprehensive guide to graphic design pricing procedures. It seeks to provide start-up and experienced design business owners with useful, creative methods for achieving profitability. Revised and updated, this edition covers: how to set rates; flushing out the competition; Internet pricing; pricing options; preparing an estimate; proposals; establishing and managing budgets; negotiating; and positioning the firm.

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