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Category Killers: The Retail Revolution and Its Impact on Consumer Culture - Hardcover

 
9781578519606: Category Killers: The Retail Revolution and Its Impact on Consumer Culture

Synopsis

Retail is a dog-eat-dog worldâ€"and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than “category killers†like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer strategies, and whatâ€TMs next in retailâ€TMs future.

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About the Author

Robert Spector is a veteran journalist who has covered the retail sector for many years. (former USA Today reporter).

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  • PublisherHarvard Business Review Press
  • Publication date2005
  • ISBN 10 1578519608
  • ISBN 13 9781578519606
  • BindingHardcover
  • LanguageEnglish
  • Number of pages221

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