Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds (Leadership for the Common Good) - Hardcover

Gardner, Howard

Hardcover

ISBN 10: 1578517095 ISBN 13: 9781578517091

Publisher: Harvard Business Review Press, 2004

Synopsis

Insights into One of the Greatest Mysteries of Human Behavior

Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds-yet this phenomenon is among the least understood of familiar human experiences.

Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind-and how to influence that process.

Drawing on decades of cognitive research and compelling case studies-from famous business and political leaders to renowned intellectuals and artists to ordinary individuals-Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one.

Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives.

About this title

About the Author

Howard Gardner is the Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2004
• Language: English
• ISBN 10: 1578517095
• ISBN 13: 9781578517091
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288