The Venture Imperative: A New Model for Corporate Innovation - Hardcover

Mason, Heidi; Rohner, Tim

Hardcover

ISBN 10: 1578513359 ISBN 13: 9781578513352

Publisher: Harvard Business School Pr, 2002

Synopsis

The message is loud and clear: internal venturing must be viewed as a core element of corporate strategy. This book provides an innovative model for growing new business in the old business setting, detailing the right way to organize, manage, and oversee a corporate venture so that it can flourish.

About this title

From the Publisher

Argues that venturing is the one indispensable strategy for any company seeking to grow in expanding markets or shift out of declining ones, and that a company that fails
to venture risks irrelevance, stagnation, and eventual demise.
Proves that corporate venturing in the post-bubble economy is an opportunity to intelligently bridge corporate and venture innovation. Companies can improve their chances of success by relying on the core competencies of their parent to counter the risk of innovation.
Points out that the first challenge for businesses is to look beyond current business models and establish a process, which allows new ventures to be a seamless piece of the overall corporate portfolio.
Uncovers the science behind successful corporate venturing, outlining a precise process, which provides a clear structure and strategy to add measurable value to the bottom line.
First book to build a practical framework around launching and growing corporate ventures. Unique practical framework centers on four stages of corporate venturing—offering actionable steps that make ventures easier to launch and more likely to succeed.
Authoritative authorship: Heidi Mason is renowned for her groundbreaking work with start-up ventures, and is co-inventor of the celebrated Bell-Mason diagnostic.

Synopsis

'"The Venture Imperative" is strongly practical in orientation! A must-read for those serious about launching a corporate venturing unit within their own company' - Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation. Innovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an environment that has enough freedom to allow for innovation, while providing enough structure to control risk?In this groundbreaking book, Heidi Mason and Tim Rohner - leading voices in venture strategy - prove that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. Venturing drives corporate strategy by harnessing internal and external innovation, while limiting financial risks.

The process starts with the right environment: the Venture Business Office - a group that directly connects individual ventures to the parent investor and the larger venture community. Corporate venture programs have traditionally failed because they lacked a viable structure for business R&D.Drawing lessons from years of experience, Mason and Rohner unveil a new, four-step approach that will enable any business to: create a diversified portfolio of ventures to drive new growth opportunities; optimally allocate people and capital; recognize - and remedy - failing ventures at any stage; keep venture programs connected to the parent firm's strategy, and integrated with R&D, M&A and Corporate Development; measure the results; and, continuously innovate.The authors also show how to utilize the proven Bell-Mason Venture Development Framework - derived from the time-tested best practices of successful new ventures - as a guiding tool throughout the process. For executives, investors, and entrepreneurs alike, this book reveals the art-and the science-behind winning corporate venture programs.

Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.

Edition details

• Publisher: Harvard Business School Pr
• Publication date: 2002
• Language: English
• ISBN 10: 1578513359
• ISBN 13: 9781578513352
• Binding: Hardcover
• Number of pages: 358