The Art of Business: Make All Your Work a Work of Art

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9781576753026: The Art of Business: Make All Your Work a Work of Art
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For many, work is the ultimate four-letter word, the embodiment of all that is mundane. For respected business writers Stan Davis and David McIntosh, work is an opportunity to find beauty, meaning, enjoyment, balance, and longevity. How? By treating one's work or business as art. According to The Art of Business, people get more satisfaction from creating something than from doing something. Purpose, mastery, and permanence are hallmarks of good work, whether in the arts or in business. The book represents a powerful paradigm shift, empowering readers to harness their artistic energies not only in work, but also in all facets of their lives. Using real-world examples such as Apple's attention to art in the design and marketing of the iMac and iPod, The Art of Business shows how introducing the aesthetic into a business framework can inspire both achievement and satisfaction.

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HardCover Pub Date: December 2004 Pages: 217 Publisher: Mcgraw-Hill For many. work is the ultimate four-letter word. the embodiment of all that is mundane For respected business writers Stan Davis and David McIntosh. work is an opportunity to find beauty. meaning. enjoyment. balance. and longevity. How By treating one's work or business as art. According to The Art of Business. people get more satisfaction from creating something than from doing something. Purpose. mastery. and permanence are hallmarks of good work. whether in the arts or in business. The book represents a powerful paradigm shift. empowering readers to harness their artistic energies not only in work. but also in all facets of their lives. Using real-world examples such as Apple's attention to art in the design and marketing of the iMac and iPod. The Art of Business shows how introducing the aesthetic into a...

Review:

"The Art of Business is a good antidote to all the business-as-war books out there."
--Lawrence H. Summers, President, Harvard University, and former U.S. Secretary of the Treasury

"Put artistry in everything you do! This has always been how we do business at Apple. Now The Art of Business articulates this strategy so beautifully that everybody can put it to work for themselves."
--Greg Joswiak, Vice President, iPod Product Marketing, Apple

"The Art of Business has the mark of both great art and great business--it makes the profound look simple."
--Warren Bennis, bestselling author and Distinguished Professor of Business Administration, University of Southern California

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