The Art of Business: Make All Your Work a Work of Art

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9781576753026: The Art of Business: Make All Your Work a Work of Art
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For many, work is the ultimate four-letter word, the embodiment of all that is mundane. For respected business writers Stan Davis and David McIntosh, work is an opportunity to find beauty, meaning, enjoyment, balance, and longevity. How? By treating one's work or business as art. According to The Art of Business, people get more satisfaction from creating something than from doing something. Purpose, mastery, and permanence are hallmarks of good work, whether in the arts or in business. The book represents a powerful paradigm shift, empowering readers to harness their artistic energies not only in work, but also in all facets of their lives. Using real-world examples such as Apple's attention to art in the design and marketing of the iMac and iPod, The Art of Business shows how introducing the aesthetic into a business framework can inspire both achievement and satisfaction.

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Review:

"The Art of Business is a good antidote to all the business-as-war books out there."
--Lawrence H. Summers, President, Harvard University, and former U.S. Secretary of the Treasury

"Put artistry in everything you do! This has always been how we do business at Apple. Now The Art of Business articulates this strategy so beautifully that everybody can put it to work for themselves."
--Greg Joswiak, Vice President, iPod Product Marketing, Apple

"The Art of Business has the mark of both great art and great business--it makes the profound look simple."
--Warren Bennis, bestselling author and Distinguished Professor of Business Administration, University of Southern California

About the Author:

Stan Davis is a highly respected commentator on business in the future. He is the author of twelve other books, including the best- sellers Blur, 2020 Vision, and Future Perfect, as well as It’s Alive! and The Monster Under the Bed. His creative thinking makes practical connections to new business opportunities, and his restive mind has led him into and out of many fields. With a doctorate in the social sciences and an honorary doctorate in the humanities, Stan spent twenty years as an academic, mainly on the faculty of the Harvard Business School. For the past two decades he has been active in re- search, writing, consulting, public speaking, seminars, training, and video. He is a Publications Board Advisor at the New England Jour- nal of Medicine. Stan was a member of the Board of Directors of the Boston Ballet for sixteen years and of Jacob’s Pillow Dance Center for six years, and he has served on the Board of Directors of Opera America, the trade association of 197 opera companies, for the past six years.
David Mcintosh is a consultant, writer, and speaker who works with groups of executives to improve their leadership effectiveness. An expert in the field of executive development, he creates customized, high-impact programs for CEOs and their leadership teams. While working at the CGE&Y Center for Business Innovation, David created and led the CBI Network, a global community of innovators and thought leaders in fifteen countries. His 24-month Future Scan was broadcast by internet to a live audience on six continents twice a year. He has also worked as a consultant at Mercer Management Consulting and as a real estate investment banker at Sonnenblick-Goldman Corp. He received his MBA and AB degrees from Harvard University. David has been a featured speaker for groups in North America, Europe, and Asia. His writing has appeared in publications including Urban Land and Perspectives on Business Innovation. He is on the Board of Directors of Opera America.

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