Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd - Hardcover

McNally, David; Speak, Karl

Hardcover

ISBN 10: 1576751414 ISBN 13: 9781576751411

Publisher: Berrett-Koehler, 2002

Synopsis

A powerful guide provides practical tips, advice, and techniques for understanding, building, and maintaining effective and beneficial relationships by using "personal brand management," a real-life tool that fosters a strong, enduring relationship based on core values and beliefs. 30,000 first printing.

About this title

About the Author

David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops™, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London’s renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.

Edition details

• Publisher: Berrett-Koehler
• Publication date: 2002
• Language: English
• ISBN 10: 1576751414
• ISBN 13: 9781576751411
• Binding: Hardcover
• Edition number: 1
• Number of pages: 150