Items related to The Ultimate Assist: The Relationship and Broadcast...
The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) - Hardcover
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
"synopsis" may belong to another edition of this title.
- PublisherHampton Press
- Publication date2002
- ISBN 10 1572734078
- ISBN 13 9781572734074
- BindingHardcover
- Number of pages280
Top Search Results from the AbeBooks Marketplace
Seller Image
The Ultimate Assist; The Relationship and Broadcast Strategies of the NBA and Television Networks
Published by
HAMTON PRESS, NEW JERSEY
(2001)
ISBN 10: 1572734078
ISBN 13: 9781572734074
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description HARD BACK BLACK. Condition: AS NEW. DATE PUBLISHED: 2001 EDITION: 258. Seller Inventory # 053265
Buy Used
£ 12.41
Convert currency
Stock Image
The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
Published by
Hampton Pr
(2002)
ISBN 10: 1572734078
ISBN 13: 9781572734074
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 7-1572734078-G
Buy Used
£ 19.24
Convert currency
Stock Image
The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
Published by
Hampton Pr
(2002)
ISBN 10: 1572734078
ISBN 13: 9781572734074
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 27-1572734078-G
Buy Used
£ 19.24
Convert currency
Stock Image
The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
Published by
Hampton Pr
(2002)
ISBN 10: 1572734078
ISBN 13: 9781572734074
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # D8S0-3-M-1572734078-3
Buy Used
£ 96.24
Convert currency