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No other question thwarts companies from pursuing corporate sustainability strategies more than, "What's the business case?" Corporate leaders rightly want to know how corporate sustainability will affect shareholders. Most previous attempts to address the question have focused on aneodotes, generic arguments, or academic studies, which have failed to persuade all but a few early adopters that corporate sustainability adds value for shareholders. Stalking the Elusive Business Case for Corporate Sustainability takes a much different approach applying both conventional and emerging techniques of financial analysis to address the question of specific strategies at specific companies. This reveals new options for embedding an applied understanding of value creation through corporate sustainability in everyday business decisions. Corporate leaders working to make their companies more sustainable and to demonstrate the value to financial stakeholders can use Stalking as a guide to build measuring the financial consequences into their efforts.Investors can use Stalking to stretch their thinking about how to extend their analysis to capture a source of value that others do not yet understand.
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