Graphic Design: The New Basics - Hardcover

Lupton, Ellen; Phillips, Jennifer Cole

Hardcover

ISBN 10: 1568987706 ISBN 13: 9781568987705

Publisher: Princeton Architectural Press, 2008

Synopsis

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books asThinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written,The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

About this title

About the Author

Ellen Lupton is adjunct curator at the Cooper-Hewitt, National Design Museum, and co-chair of the design department of the Maryland Institute College of Art. She is a Chrysler Design Award winner and the best-selling author of Thinking with Type, D.I.Y Design It Yourself, D.I.Y. Kids, Design Culture Now, and Mixing Messages.

Edition details

• Publisher: Princeton Architectural Press
• Publication date: 2008
• Language: English
• ISBN 10: 1568987706
• ISBN 13: 9781568987705
• Binding: Hardcover
• Edition number: 1
• Number of pages: 248