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Business Plans For Dummies® - Softcover

 
9781568848686: Business Plans For Dummies®
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For some people, a business plan is a map to success that they′re required to put together to raise money for a startup company. At best, it′s a formality; at worst, it′s a sizable pain in the neck. But a business plan doesn′t exist just to garner financial support; it′s also a powerful tool – one that′s bound to make your company a better place to work and your business a more successful operation.

Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you′re part of a large corporation or a one–person show. If you′ve struggled through the planning process before – or if you′re brand new to plotting out goals and objectives – this expert reference will show you how to

  • Create a right–on mission statement
  • Pinpoint the needs of your customers
  • Scope out the competition
  • Simplify all the financial stuff
  • Stay on top of trends
  • Foster a winning atmosphere for your staff

Packing the greatest value into a business plan calls for a look back at where your company′s been and how it′s changed over the years, a look forward to where and how you′ll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise. This down–to–earth guide steps you through every milestone in business planning, including

  • Determining where you want to go with your business
  • Checking out the business environment: customers and competition
  • Assessing your capabilities and resources
  • Getting into strategic thinking mode
  • Facing the facts about product life cycles
  • Motivating and appreciating the people who make it all happen in–house

Riding marketplace tides isn′t the sport of amateurs these days; only 25% of new businesses survive beyond their first three years of operation. This invaluable resource gives you a no–nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.

"synopsis" may belong to another edition of this title.

Review:
"...covers many of the areas that prove to be stumbling blocks for would be entrepreneurs" (Independent on Sunday, 19 September, 2004)

"...The structured jargon–free advice...could help you make a leap from employee to entrepreneur in 2005..." (Lincolnshire Echo, 4th January 2005)

"...straightforward and jargon–free guide to business planning. Ideal for businesses of every type and size..." (This is Wiltshire, 1st November 2005)

From the Publisher:
Thinking about running a business?
Are you an entrepreneur, executive or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With "Business Plans For Dummies™", as your handy reference, you'll find quick , easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time!

With "Business Plans For Dummies™", you'll discover how to: * Assess your company's goals and objectives * Create a mission statement that clearly positions and identifies your business * Identify and understand the needs of your customers and clients * Scope out the competition and differentiate your business from the crowd * Understand the financial stuff—from number crunching to budgets to forecasting. * Develop a plan conducive to marketplace changes and advancement * Shape your organization and invest in your company's people

IDG Books Worldwide, Inc., headquartered in Foster City, Calif., is a leading global knowledge company featuring a diverse portfolio of technology, business and self-help books and computer-based learning tools, including the best-selling ...For Dummies®, ...Secrets® and Teach Yourself® and Cliffs Notes™ brands. IDG Books Worldwide has more than 700 active titles plus translations in 36 languages around the world.

"About this title" may belong to another edition of this title.

  • PublisherJohn Wiley & Sons
  • Publication date1997
  • ISBN 10 1568848684
  • ISBN 13 9781568848686
  • BindingPaperback
  • Number of pages384
  • Rating

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9780764570261: Business Plans for Dummies®

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Publisher: John Wiley & Sons, 2004
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