Web Farming for the Data Warehouse (The Morgan Kaufmann Series in Data Management Systems)

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9781558605039: Web Farming for the Data Warehouse (The Morgan Kaufmann Series in Data Management Systems)
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Web Farming is an exciting new area emerging out of data warehousing and web technology. It is defined as systematic business intelligence by farming the information resources of the Web. The objective is to enhance the contents of a data warehousing system. Data warehouses are usually based upon the contents of internal operations databases. With Web Farming, the focus can be balanced with external business factors, dealing moment by moment with global changes in the business environment. Instead of surfing the Web haphazardly or gathering massive search results, Web Farming concentrates on an evolutionary process to systematically discover, acquire, structure, and disseminate content, constantly guided by business-critical intelligence to the enterprise. A four-stage methodology is suggested, along with growth strategy in the supporting architecture. Extensive coverage of standards, tools, and resources for Web Farming is given, along with an in-depth discussion of the important societal issues of privacy, confidentiality, intellectual property, and information espionage. This is the first book that focuses on the critical features of Web Farming. This book will appeal to both a technical and business audience. The technical audience is anyone interested in the use of Web technology for data warehouse development, including corporate IT professionals, database administrators, network administrators, and all others who are responsible for data warehouse and data mining. The business audience is anyone interested in establishing effective business intelligence, such as strategic planners, business development managers, competitive intelligence analysts, and market researchers.

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Review:

"o:Frankly, the book is ahead of its time. I think that not only will it help readers think outside the proverbial box, but also give them the roadmap for implementing their own Web farming. Â Karen Watterson, data and knowledge warehouse design consultant o:What makes this book doubly useful, aside from the easy to read writing style, is that Richard has melded together the three biggest trends in our industry into a single strategy. Combining the internet, data warehousing, and knowledge management into one vision, Richard gives us insight into the next wave that will crash upon the industry ... I've been preaching this message to our customers only to find someone has written an entire book on it! Â Dan Graham, Strategy & Solutions Executive, IBM Global Business Intelligence Solutions

From the Author:

Maturing the Web Farming Area
As the author, I feel that there is a danger in thinking that Web Farming is about technology or even about the Web. That is only the surface layer. Web Farming is really about basic business practices for thriving in today's turbulent markets. It is about striving for that next competitive advantage. It is about being smarter in managing intellectual capital. It is about changing the mindset of most persons in your enterprise.

As a critical function within data warehousing systems, Web Farming is an emerging area whose exploration has just begun. It is an exciting journey, whose implications will deeply impact the business of enterprises as they 'get it all together.' It is also a frightening journey because of the potential for misuse of this technology.

Please join me on this journey. As you applied Web Farming in your enterprise, be professionally responsible for this endeavor. Consider the proper business purposes, while avoiding the pure technology play. Consider the long-term infrastructure required, along with adequate analysis procedures. Consider the social implications of privacy, confidentiality, and intellectual property rights.

Finally, join with other web farmers via the Web Farming Resource Center to steering this new area in the proper directions.

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