Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites - Softcover

Blanks, Dr. Karl; Jesson, Mr. Ben

Softcover

ISBN 10: 1544500513 ISBN 13: 9781544500515

Publisher: Conversion Rate Experts, 2017

Synopsis

Most websites lose. Almost all of them.

Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.

Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable.

The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get

• What successful web businesses do differently (and others get wrong)
• How to easily identify your website’s biggest opportunities
• A treasure trove of proven solutions for growing businesses

Discover how to grow your profits—by making winning websites that people love.

About this title

About the Author

Conversion Rate Experts (CRE) is the world's leading agency for conversion rate optimisation (CRO), a term that it coined in 2007. It has worked in over 80 different verticals, in 9 languages, and in 22 countries, helping optimise the profits of some of the world's biggest web companies, as well as many blue-chip enterprises, financial institutions, media companies, and fast growing start ups. CRE increases the profits of businesses scientifically by analysing their websites visitor, creating optimised pages, and then A/B testing them to measure the increases in sales. It has generated billions in revenue for its clients and double- triple-digit improvements are the norm.

Edition details

• Publisher: Conversion Rate Experts
• Publication date: 2017
• Language: English
• ISBN 10: 1544500513
• ISBN 13: 9781544500515
• Binding: Paperback
• Number of pages: 352