In Inside EA: A Behind the Scenes Look at How Estate Agents Operate, author Steve Lucas uses examples from his many years in the industry to teach property buyers and sellers how to best navigate this complex process.
Among the topics Lucas covers are how to find the best estate agent and how to avoid working with the worst. He reveals the tricks of the trade and psychological maneuvering agents commonly use to close deals, and he discusses how competition between agents can adversely affect buyers and sellers. The author shares other helpful tips, as well, including tips on repossessions, appraisals, and investment properties.
Throughout the book, Lucas uses real-life scenarios to illustrate his points, and the final chapter includes a collection of humorous stories about the sometimes-zany behavior of both agents and clients.
Inside EA offers advice that ethical estate agents want their clients to hear, but it also details questionable practices by those who prefer that buyers and sellers remain ignorant.
Get the most complete picture possible of the industry with this informational and entertaining book.
"synopsis" may belong to another edition of this title.
Steve Lucas worked for more than twelve years as an estate agent in the ultra-competitive London housing market. He handled transactions across a wide range of property values, from studio flats to executive homes, through good and bad markets. As an agent, he dealt with respected and honorable counterparts as well as those who used dishonesty as part of their daily dealings. Additionally, Lucas has written about the industry for leading trade magazines.
"About this title" may belong to another edition of this title.
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