The Social Media Bible: Tactics, Tools, and Strategies for Business Success

3.71 avg rating
( 649 ratings by Goodreads )
 
9781480590335: The Social Media Bible: Tactics, Tools, and Strategies for Business Success
View all copies of this ISBN edition:
 
 

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

· Updates and changes to Google's search engine algorithms
· More information on plug-ins, widgets, apps, and integration
· Updates on Twitter and Yammer and new information on Google+
· The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible withThe Social Media Bible.

"synopsis" may belong to another edition of this title.

Review:

‘ A Bumper guide to social media marketing...show you how to build or transform your business into a social media–enabled enterprise.’   (Accounting Technician, December 2010).

From the Back Cover:

Praise for The Social Media Bible, Second Edition "The social media phenomenon is still ramping up, and this book provides useful and timely business advice." — Vint Cerf , Father Of The Internet "Social media and customer care are rapidly coming together. This Second Edition is a must–read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long–term social media strategy, this is the only resource book to have on your desk." — Scott Ross , Senior Vice President, Sales and Marketing, NCO Group, INC. "Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step." — Jeff Hagen , Director, Consumer Services, General Mills "Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com–municator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful." — Tom Asher , Director, Consumer Relations, North America, Levi Strauss & Co. The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you′ll find top–to–bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels. Revised and updated with user–generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you′ll discover: The 100–plus best companies providing software, sites, apps, gaming platforms, and more The five steps for developing a successful social media marketing plan How to win in social media whether you′re a one–person company or a Fortune 500 company Additional online content available for book purchasers Interviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizes And much more

"About this title" may belong to another edition of this title.

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want

Other Popular Editions of the Same Title

9781118269749: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Featured Edition

ISBN 10:  1118269748 ISBN 13:  9781118269749
Publisher: John Wiley & Sons, 2012
Softcover

9780470623978: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

John W..., 2010
Softcover

9780470411551: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

John W..., 2009
Softcover