Converge: Transforming Business at the Intersection of Marketing and Technology

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9781480589827: Converge: Transforming Business at the Intersection of Marketing and Technology
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The leaders of Razorfish share their strategies for merging marketing and IT.

To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT.Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their firsthand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing.

With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more,Converge presents a roadmap to success.

-Explains how to organize for innovation within your own organization by applying the principles of agile development across your business
-Details how to create a religion around convergence, explaining how to tell the story throughout the organization
-Outlines how to adapt processes to keep up with and take advantage of rapid technological change

An audiobook by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.

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Review:

‘Stands out from other marketing books by offering valuable insights into the vast changes that are upending a broad range of industries...provide[s] a fresh lens for evaluating an industry in rapid transformation.’ (Financial Times, May 2013)

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Praise for Converge

"Converge delightfully explains why marketing and technology have never been more intertwined and how your organization can and must adapt. If your job is about communicating on behalf of a brand―at an agency or client organization―and you′re looking for a practical and innovative guide to thriving in this age of disruption, this book is for you."
―Tim Armstrong, CEO and Chairman, AOL Inc.

"As a CEO whose business is at the intersection of technology and marketing, I know how important it is to understand and adapt to this powerful shift. Converge tackles important issues for digital communicators in today′s hyperconnected marketplace. This book is not just a recap of the latest innovative technology; it explains how leaders can empower their teams to thrive. It should generate some great conversations."
―Shantanu Narayen, President and CEO, Adobe

"At Razorfish, Bob Lord and Ray Velez have witnessed advertising′s technology–enabled shift from passive, traditional messages to the re–imagining of brands as services and experiences. With firsthand accounts and practical insights, their book makes a chapter and verse case for a future based on collaborative creativity and an open source agency model that can produce multiple ideas for multiple audiences. By dissecting the disruptions deployed by brands as diverse as AXE and Audi, Converge presents a cogent argument for a future where art and science intersect, where Data, not Don Draper, is the true messiah."
―Paul Kemp–Robertson, Cofounder and Editorial Director, Contagious Communications

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9781118575529: Converge: Transforming Business at the Intersection of Marketing and Technology

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ISBN 10: 1118575520 ISBN 13: 9781118575529
Publisher: John Wiley & Sons, 2013
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Book Description BRILLIANCE AUDIO, 2014. CD-Audio. Condition: New. Unabridged. Language: English . Brand New. The leaders of Razorfish share their strategies for merging marketing and IT. To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their firsthand experience working closely with global brands--including AXE, Intel, Samsung, and Kellogg--to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. -Explains how to organize for innovation within your own organization by applying the principles of agile development across your business-Details how to create a religion around convergence, explaining how to tell the story throughout the organization-Outlines how to adapt processes to keep up with and take advantage of rapid technological change An audiobook by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world. Seller Inventory # BRI9781480589827

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Book Description BRILLIANCE AUDIO, 2014. CD-Audio. Condition: New. Unabridged. Language: English . Brand New. The leaders of Razorfish share their strategies for merging marketing and IT. To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their firsthand experience working closely with global brands--including AXE, Intel, Samsung, and Kellogg--to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. -Explains how to organize for innovation within your own organization by applying the principles of agile development across your business-Details how to create a religion around convergence, explaining how to tell the story throughout the organization-Outlines how to adapt processes to keep up with and take advantage of rapid technological change An audiobook by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world. Seller Inventory # BRI9781480589827

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