Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

3.33 avg rating
( 9 ratings by Goodreads )
 
9781479244553: Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
View all copies of this ISBN edition:
 
 

Customers don't suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of America?s biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans. As this book shows with fascinating real-world examples, customers complain because they care. In these pages, you'll learn how to respond effectively and how you can grow your business in the process.

"synopsis" may belong to another edition of this title.

About the Author:

Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers. A popular speaker and writer, he has addressed more than 100 groups and published more than 150 articles since 2008. He is a veteran technology journalist with more than 25 years of editorial experience, including 13 years exclusively online. His books include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching (co-authored with wife Dana) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman). Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Greg Gianforte has started five successful software companies. He founded RightNow Technologies in 1997 with a mission to rid the world of bad experiences. The company enjoyed 15 years of continuous growth. At the time of its sale to Oracle in 2011, it had more than 2,000 large customers, 1,100 employees and $225 million in annual revenue. Among his many awards are Ernst & Young’s Pacific Northwest Entre-preneur of the Year and the Leader Award from CRM magazine. he was inducted into the CRM Hall of Fame in 2007. His books include Bootstrapping Your Business and Eight to Great: Eight Steps to Delivering an Exceptional Customer Experience.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gillin, Paul
Published by Createspace (2012)
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Createspace, 2012. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781479244553

More information about this seller | Contact this seller

Buy New
8.50
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds

2.

Gillin, Paul
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1479244554 ISBN 13: 9781479244553
New PAPERBACK Quantity Available: 1
Seller:
Orion Tech
(Grand Prairie, TX, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. PAPERBACK. Condition: New. 1479244554 . Seller Inventory # Z1479244554ZN

More information about this seller | Contact this seller

Buy New
11.59
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Gillin, Paul
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1479244554 ISBN 13: 9781479244553
New PAPERBACK Quantity Available: 1
Seller:
Gulf Coast Books
(Memphis, TN, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. PAPERBACK. Condition: New. 1479244554 Ships from Tennessee, usually the same or next day. Seller Inventory # Z1479244554ZN

More information about this seller | Contact this seller

Buy New
11.59
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Gillin, Paul
Published by CreateSpace Independent Publis (2018)
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publis, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1479244554

More information about this seller | Contact this seller

Buy New
12.34
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Gillin, Paul; Gianforte, Greg [Contributor]
Published by CreateSpace Independent Publishing Platform (2012)
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Paperback Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform, 2012. Paperback. Condition: New. Seller Inventory # INGM9781479244553

More information about this seller | Contact this seller

Buy New
10.28
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds

6.

Paul Gillin
Published by Createspace, United States (2012)
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Createspace, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Customers don t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of America s biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans. As this book shows with fascinating real-world examples, customers complain because they care. In these pages, you ll learn how to respond effectively and how you can grow your business in the process. Seller Inventory # APC9781479244553

More information about this seller | Contact this seller

Buy New
13.43
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Paul Gillin
Published by Createspace, United States (2012)
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Createspace, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Customers don t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of America s biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans. As this book shows with fascinating real-world examples, customers complain because they care. In these pages, you ll learn how to respond effectively and how you can grow your business in the process. Seller Inventory # APC9781479244553

More information about this seller | Contact this seller

Buy New
13.86
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Gillin, Paul; Gianforte, Greg [Contributor]
Published by CreateSpace Independent Publishing Platform (2012)
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform, 2012. Paperback. Condition: New. Seller Inventory # DADAX1479244554

More information about this seller | Contact this seller

Buy New
11.20
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds

9.

Paul Gillin
Published by Createspace
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Paperback Quantity Available: > 20
Print on Demand
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Createspace. Paperback. Condition: New. This item is printed on demand. 256 pages. Customers dont suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of Americas biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans. As this book shows with fascinating real-world examples, customers complain because they care. In these pages, youll learn how to respond effectively and how you can grow your business in the process. This item ships from La Vergne,TN. Paperback. Seller Inventory # 9781479244553

More information about this seller | Contact this seller

Buy New
14.32
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Gillin, Paul
ISBN 10: 1479244554 ISBN 13: 9781479244553
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description 2012. PAP. Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781479244553

More information about this seller | Contact this seller

Buy New
8.94
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book