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This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.
Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.
The book:
This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.
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An essential book for anyone looking to research our contemporary media-saturated context and the implications it has for how we live our lives today. Digital Ethnography comes with an exciting and inspiring range of case studies that demonstrate how thoroughly digitally mediated we are, and how previous methodological concepts can be adapted and applied. This book sets a benchmark for ensuring a truly unique approach to digital ethnography, in an age where ‘the digital’ has become second nature
(Adrienne Evans)This is a delightful book – lively, engaging, challenging – providing us with the best available resource for exploring the exciting field of digital ethnography. It is an indispensable text for anyone interested in understanding the diversity and complexity of how the digital is woven into everyday life.
(Martin Hand)The real strength of this book is that it is jam packed with good clear examples of research. It is not merely an exhortation to digital ethnography, it shows how much and how well this has already been carried out. The result is a powerful case for this approach as one of the best ways of gaining a properly informed, contextualized and conceptually grounded understanding of our new digital worlds.
(Daniel Miller)This book brings together a hugely stimulating set of examples to inspire ethnographers working in contemporary media-saturated worlds. The pioneering authorial team use their wealth of material to great effect in outlining strategies ethnographers can use to develop theoretically rich insights into the digital.
(Christine Hine)Sarah Pink is Professor of Design and Media Ethnography at RMIT University in Australia, and Professor in Applied Social and Cultural Analysis at Halmstad University in Sweden. She is a global leader in sensory and visual ethnography. Her work is usually interdisciplinary and international, connecting anthropological ethnography to design and engineering disciplines as well as to documentary and arts practice, in projects that challenge conventional ethnographic temporalities, and bring academic scholarship to applied research problems. Sarah’s other recent books include Doing Visual Ethnography (3rd edition) (2013), Situating Everyday Life (2012) and Advances in Visual Methodology (2012).
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events. Seller Inventory # B9781473902381
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