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Synopsis
Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred?
Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.
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About the Author
Lorraine Justice is Professor of Industrial Design and the former Dean of the College of Imaging Arts and Sciences at the Rochester Institute of Technology (RIT). She is a Fellow of the Industrial Designers' Society of America (IDSA) and was named one of the top 40 designers to watch by ID Magazine. She was also named one of the top 50 in product design in 2016. She serves on six editorial boards for Design Journals around the world and as an advisor to global design institutions.
Justice is also a consultant to multinational corporations such as Apple, Microsoft, IBM, Compuserv, Lutron, Proctor and Gamble, Levi's and NCR. She is also the Director of the East West Center for Design Research, with centres in China and Italy. In addition, she will be engaged in design education in India, China and the US, bringing the latest technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to the curriculum of design universities.
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- PublisherJohn Murray Business
- Publication date2019
- ISBN 10 1473684676
- ISBN 13 9781473684676
- BindingPaperback
- LanguageEnglish
- Number of pages256
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