Cultural and Technological Influences on Global Business

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9781466639669: Cultural and Technological Influences on Global Business

Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets.

Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

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About the Author:

Bryan Christiansen has been the Chairman of PryMarke, LLC since 2004, a Business Analytics and Management Consultancy in Michigan, USA. He has also been an Adjunct Business Professor since 2003 at Capella University and Ellis University (formerly Ellis College of New York Institute of Technology) in the USA and Gumushane University in Turkey. Born in Washington, DC and raised in Asia, Bryan is fluent in Chinese, Japanese, Spanish, and Turkish and has traveled to 38 countries during his 27-year business career with Global 500 firms and smaller. Bryan is an avid writer on business and education subjects and is currently based in Istanbul, Turkey where he is doing research for future books on these topics. Bryan holds a Bachelors degree in Marketing from the University of the State of New York and an MBA degree from Capella University. He will complete his Doctor of Business Administration (DBA) degree in International Business at Walden University in 2013.

Ekaterina Turkina has been with HEC Montreal in Canada since 2010. Her main research areas are state business relationship, inter-firm networks, and socio-cultural and politico-economic factors in international business. She teaches various courses in the domain of international affairs such as international management; multinational firms, culture and human resources; global governance and she is actively involved in research group in international affairs (GRAI). Dr. Turkina has also extensive experience working in international organizations including International Marketing Solutions, American Councils, and Council of Europe. She holds a Master of Arts and a PhD degree from the Graduate School of Public and International Affairs at the University of Pittsburgh.

Nigel L. Williams is a Senior Lecturer in Project Management in the Business Systems Department at the School of Tourism at the University of Bournemouth. Nigel completed a PhD in 2010 at the Institute for Manufacturing, University of Cambridge in the United Kingdom where he examined the international evolution of Small Manufacturing firms from Trinidad and Tobago. His current research interests include SME Production Systems, Organizational Project Management and Festival Internationalization. Before joining the University, Nigel worked for 15 years as an Engineer, Project Manager and Business Consultant for organizations in the Caribbean Region. A member of the Project Management Institute, he holds the Project Management Professional (PMP) certification along with the Prince 2 qualification.

Review:

Recommended - This work provides an important reference book for various users including scholars, business executives, practitioners and university students, who are concerned with marketing products and services across different cultures leading to team innovations.[...] The book is expected to have important impact on cultural and technological features of national and international business involvements. This book will pave way to the publication of many papers and especially books in the future and it will play an important role as a basic reference along the topics in its content. -- Dr. Zekai Sen, Istanbul Technical University, Turkey

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