The One Minute Negotiator uses an engaging business parable to tell the story of a high - level sales professional who learns the value of understanding and executing a simple yet profound approach to negotiations - an approach that can be applied to getting the best loaner car while your cars in the shop, seeking a fair solution after a hotel messes up your reservation, closing a deal to get your product in a big - box retail store, or settling on the price for your new home. There are two primary schools of thought when it comes to negotiation skills. One essentially comes from the Harvard Business School camp, and it's perhaps best described as ''Thou Shalt Collaborate.'' This approach teaches that negotiating parties should always work together toward common interests. The other school of thought, mostly pushed by author/consultant Roger Dawson, takes an opposite approach. Call it ''Thou Shalt Compete,'' this approach is always overtly or subtly adversarial. The One Minute Negotiator differs in that it doesn't single - mindedly push one strategy over the other - in the real world every negotiation differs depending on the participants and the circumstances. The authors provide an easy - to - use tool that allows you to understand your own negotiation strategy and quickly match it to the negotiation strategy used by the other side and to the situation. Too many people lose out in negotiations because of apprehension and misunderstanding about the process - what the authors call ''negotiaphobia''. By providing a simple, straightforward process anyone can use The One Minute Negotiator to help conquer their fears and achieve the most beneficial outcome in all their dealings
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"We all face negotiations every day, whether it's a business deal, a talk with your boss, a discussion with a spouse, or just trying to get a good deal at the mall. If you walk into battle with the simple principles of The One Minute Negotiator in mind, you'll walk away with what you want and leave the other person happier for having done the deal."
--Dave Ramsey, host of The Dave Ramsey Show and bestselling author of The Total Money Makeover
"A terrific framework for understanding and excelling in negotiations! Some attempt to make negotiations complex and daunting, but this book provides an easy three-step process. This 'can't miss' approach addresses negotiaphobia and generates successful outcomes simultaneously!"
--Hyrum Smith, Vice Chairman, FranklinCovey, Inc.
"Don Hutson and Dr. George Lucas are geniuses! The One Minute Negotiator will reset your mindset to achieve the best outcomes in the toughest negotiations."
--Harvey Mackay, author of the #1 New York Times bestseller Swim With the Sharks Without Being Eaten Alive
"The One Minute Negotiator is short but powerful! Hutson and Lucas have put in capsule form some of the best ideas on successful negotiations I have ever seen."
--Darren Hardy, Publisher, SUCCESS magazine
Don Hutson is chairman and CEO of U.S. Learning, chairman of the board of Executive Books, and an accomplished corporate speaker and trainer. He is the author of twelve books, including The One Minute Entrepreneur (with Ken Blanchard) and The Sale.
George H. Lucas is a senior consultant and member of the board of directors for U.S. Learning. He has conducted negotiation seminars on six continents and is the author or coauthor of several books, including The Contented Achiever and Marketing Strategy.
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