Just My Type: A Book about Fonts

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9781452654515: Just My Type: A Book about Fonts
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Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

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Review:

"A deliriously clever and entertaining book"
"Irresistible."
"Reading Simon Garfield's "Just My Type" can transform your daily life into an endless quest for knowledge of the typefaces in which signs, books, magazines, newspapers, etc. are set."
--"Washington Post"

"Informative, delightful -- and essential reading for word geeks everywhere."
--"The Seattle Times"

"Highly entertaining ... Garfield takes readers on a rollicking tour of the world of typography, from book jackets to road signs, TV shows to computers."
--"USA Today"

"A deliriously clever and entertaining book"
--"The Boston Globe"

"Irresistible."
--The Huffington Post

"Lively [...] intriguing [...] a cheeky book about the human side and our reaction to fonts."
--"Seattle Post Intelligencer"

"Garfield dances across 560 years of typographic history, sprinkled with fascinating anecdotes and vignettes, to infect you with his own inability to walk past a sign without identifying the typeface and some curious factoid about it. Funny and fascinating, irreverent and playful yet endlessly illuminating, the book is an absolute treat for the type-nerd, design history geek, and general lover of intelligent writing with humor."
--"The Atlantic"

"A thoroughly entertaining, well-informed tour of typefaces"
--"Kirkus"

Book Description:

'A quirky and informative study of fonts' Anthony Horowitz, Sunday Telegraph

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Other Popular Editions of the Same Title

9781592407460: Just My Type: A Book about Fonts

Featured Edition

ISBN 10:  1592407463 ISBN 13:  9781592407460
Publisher: Avery Publishing Group, 2012
Softcover

9781592406524: Just My Type: A Book about Fonts

Gotham..., 2011
Hardcover

9781846683022: Just My Type: A Book About Fonts

Profil..., 2011
Softcover

9781846683015: Just My Type: A Book About Fonts

Profil..., 2010
Hardcover

9781781250747: Just My Type: A Book About Fonts

Profil..., 2012
Hardcover

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Book Description Tantor Media, Inc, United States, 2011. CD-Audio. Condition: New. Unabridged edition. Language: English . Brand New. Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the T in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type s cheeky irreverence will also charm everyone who loved Eats, Shoots Leaves and Schott s Original Miscellany. Seller Inventory # AAC9781452654515

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Book Description Tantor. No binding. Condition: New. Dimensions: 7.6in. x 5.3in. x 0.6in.Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it) Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the T in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Types cheeky irreverence will also charm everyone who loved Eats, Shoots and Leaves and Schotts Original Miscellany. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. MP3 CD. Seller Inventory # 9781452654515

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