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First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
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The Design of Everyday Things Donald A. Norman provides a fascinating introduction to smart design, the new competitive frontier in business, and reveals how and why some products satisfy customers while others frustrate them. Full descriptionReview:
"Norman... makes a strong case for the needlessness of badlyconceived and badly designed everyday objects... [T]his book mayherald the beginning of a change in user habits and expectations, achange that manufacturers would be obliged to respond to. Buttonpushers of the world, unite." Los Angeles Times --Los Angeles Times
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Book Description Tantor Audio, 2011. Condition: New. book. Seller Inventory # M1452604126
Book Description Tantor Audio, 2011. Audio CD. Condition: New. Never used!. Seller Inventory # P111452604126
Book Description Tantor Media Inc, 2011. Audio CD. Condition: Brand New. unabridged edition. 6.50x5.50x1.25 inches. In Stock. Seller Inventory # 1452604126
Book Description Tantor Audio, 2011. Audio CD. Condition: New. Unabridged CD. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1452604126n