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First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how and why some products satisfy customers while others only frustrate them.
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"Norman... makes a strong case for the needlessness of badlyconceived and badly designed everyday objects... [T]his book mayherald the beginning of a change in user habits and expectations, achange that manufacturers would be obliged to respond to. Buttonpushers of the world, unite." Los Angeles Times --Los Angeles TimesFrom the Publisher:
This is the only updated edition, and the only one to include Don Norman's brand new introduction.
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Book Description Tantor Audio, 2011. Condition: New. book. Seller Inventory # M1452604126
Book Description Tantor Media Inc, 2011. Compact Disc. Condition: Brand New. unabridged edition. 6.50x5.50x1.25 inches. In Stock. Seller Inventory # zk1452604126