Selling Time: How to Sell small market radio advertising: Volume 1

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9781449559731: Selling Time: How to Sell small market radio advertising: Volume 1
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A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.

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About the Author:

Dennis began his radio advertising career in 1987 with a small station in a small market. He has worked in several radio stations since as an account executive, sales manager and promotions director. He does production. copy writing, creates promotions and events. Virtually every area of the radio broadcasting industry. His experience has made him an expert in small and medium size radio markets.

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