Brimming with data and examples from the 2008 and 2012 elections, and laced with previews of 2016, the fourteenth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process: voters, interest groups, political parties, the media, and the candidates themselves.
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Nelson W. Polsby was Heller Professor of Political Science and past Director of the Institute of Governmental Studies at the University of California, Berkeley, where he taught American politics for forty years. Aaron Wildavsky was Class of 1940 Professor of Political Science and Public Policy at the University of California, Berkeley, and founding dean of Berkeley's Graduate (now Goldman) School of Public Policy. Steven E. Schier is Dorothy H. and Edward C. Congdon Professor of Political Science at Carleton College. He is the author or editor of eleven books and numerous scholarly and media articles. David A. Hopkins is assistant professor of political science at Boston College.
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