The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition
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1. Intro to Marketing. 2. Marketing Hospitality and Travel Services. 3. The Hospitality and Travel Marketing System. 4. Customer Behavior. 5. analyzing Marketing Opportunities. 6. Marketing research. 7. Marketing Strategy: Market Segmentation and Trends. 8. Strategies, Positioning, and Marketing Objectives. 9. The Marketing Plan and the 8 P"s. 10. Product Development and Partnership. 11. People: Services and Service Quality. 12. Packaging and Programming. 13. The Distribution Mix and the Travel Trade. 14. Communications and the Promotional Mix. 15. Advertising. 16. Sales Promotion and Merchandising. 17. Personal Selling and Sales Management. 18. Public Relations and Publicity. 19. Pricing.
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Book Description Cengage Learning, Inc 2009-05-17, Clifton Park, 2009. paperback. Book Condition: New. Bookseller Inventory # 9781435486867
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