This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to HOSPITALITY AND TRAVEL MARKETING, International Edition is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors’ experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. HOSPITALITY AND TRAVEL MARKETING, International Edition reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.
"synopsis" may belong to another edition of this title.
1. Intro to Marketing. 2. Marketing Hospitality and Travel Services. 3. The Hospitality and Travel Marketing System. 4. Customer Behavior. 5. analyzing Marketing Opportunities. 6. Marketing research. 7. Marketing Strategy: Market Segmentation and Trends. 8. Strategies, Positioning, and Marketing Objectives. 9. The Marketing Plan and the 8 P"s. 10. Product Development and Partnership. 11. People: Services and Service Quality. 12. Packaging and Programming. 13. The Distribution Mix and the Travel Trade. 14. Communications and the Promotional Mix. 15. Advertising. 16. Sales Promotion and Merchandising. 17. Personal Selling and Sales Management. 18. Public Relations and Publicity. 19. Pricing.About the Author:
Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting (Shanghai), Ltd. (BTI). In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry. Most recently he has provided marketing and development advice in over 30 different countries. Since 2000, he has completed more than 30 individual destination marketing and planning projects in China, including as the Team Leader for the Strategic Marketing Plan for Jiangsu Province and the Marketing Strategies for Ningbo and Shaoxing on behalf of the World Bank.
"About this title" may belong to another edition of this title.
Book Description Condition: Brand New. PAPERBACK, Book Condition New, U.S. EDITION. We Do not Ship APO FPO AND PO BOX. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # 9781435486867 ABE$KHD$
Book Description PAPERBACK. Condition: new. Cover Image & ISBN may be different from US edition but contents as US Edition.NO CD AND ACCESS CODE. We may ship the books from Asian regions for inventory purpose. Printing in English language. We Do not Ship APO FPO AND PO BOX. Seller Inventory # 56148
Book Description Cengage Learning. Soft cover. Condition: New. New, Color print, 4th Edition, International Edition . UPS, FedEx, DHL delivery. Takes only 3-5 business days. Seller Inventory # 1435486862
Book Description Condition: New. This is Brand New. Seller Inventory # BMBD-15022019-14860
Book Description Cengage Learning, 2010. Condition: New. no jacket. This book is in Brand New condition DELIVERED WITH IN 7 TO 8 WORKING DAYS THROUGH DHL FEDEX OR USPS. Seller Inventory # ABE99025
Book Description Paperback. Condition: New. USA Edition. New. USA Edition. Book Condition new: Brand New. fast shipping 4-6 business days.Perfect Condition. Excellent Quality,fast shipping Service and customer satisfaction guaranteed! Do not provide po box, apo box services , Seller Inventory # usa#9781435486867
Book Description Condition: New. This is Brand NEW. Seller Inventory # CBS-09022019-17299
Book Description Condition: New. This is Brand NEW. Seller Inventory # SR-eCOMMERCE-23012019-42134
Book Description Cengage Learning, 2010. Condition: New. Seller Inventory # CBS-9781435486867(2)