Hospitality and Travel Marketing, International Edition

0 avg rating
( 0 ratings by Goodreads )
 
9781435486867: Hospitality and Travel Marketing, International Edition

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to HOSPITALITY AND TRAVEL MARKETING, International Edition is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors’ experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. HOSPITALITY AND TRAVEL MARKETING, International Edition reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

"synopsis" may belong to another edition of this title.

Product Description:

New, ship fast, delivered in 5 days in UK. No PO Box.

Review:

1. Intro to Marketing. 2. Marketing Hospitality and Travel Services. 3. The Hospitality and Travel Marketing System. 4. Customer Behavior. 5. analyzing Marketing Opportunities. 6. Marketing research. 7. Marketing Strategy: Market Segmentation and Trends. 8. Strategies, Positioning, and Marketing Objectives. 9. The Marketing Plan and the 8 P"s. 10. Product Development and Partnership. 11. People: Services and Service Quality. 12. Packaging and Programming. 13. The Distribution Mix and the Travel Trade. 14. Communications and the Promotional Mix. 15. Advertising. 16. Sales Promotion and Merchandising. 17. Personal Selling and Sales Management. 18. Public Relations and Publicity. 19. Pricing.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Angell,Brody D.C.,Chandler I,Kiessling,Kiessling F.,Magnus,Mckinney,Mckinney E.S.,Morrison,Pfeiffer,Walker,Walther,Zaplin
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Softcover Quantity Available: > 20
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK, Book Condition New, U.S. EDITION. We Do not Ship APO FPO AND PO BOX. . Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABE ORG##CB870

More Information About This Seller | Ask Bookseller a Question

Buy New
33.64
Convert Currency

Add to Basket

Shipping: 3.16
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Alastair Morrison
Published by Cengage Learning
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Soft cover Quantity Available: 1
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description Cengage Learning. Soft cover. Book Condition: New. New, Color print, 4th Edition, International Edition . UPS, FedEx, DHL delivery. Takes only 3-5 business days. Bookseller Inventory # 1435486862

More Information About This Seller | Ask Bookseller a Question

Buy New
63.43
Convert Currency

Add to Basket

Shipping: 7.60
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Morrison
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Quantity Available: 5
International Edition
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-46301

More Information About This Seller | Ask Bookseller a Question

Buy New
76.52
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Angell,Brody D.C.,Chandler I,Kiessling,Kiessling F.,Magnus,Mckinney,Mckinney E.S.,Morrison,Pfeiffer,Walker,Walther,Zaplin
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Quantity Available: 1
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-89064

More Information About This Seller | Ask Bookseller a Question

Buy New
77.39
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Angell,Brody D.C.,Chandler I,Kiessling,Kiessling F.,Magnus,Mckinney,Mckinney E.S.,Morrison,Pfeiffer,Walker,Walther,Zaplin
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Quantity Available: 1
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-89064

More Information About This Seller | Ask Bookseller a Question

Buy New
77.39
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Angell,Brody D.C.,Chandler I,Kiessling,Kiessling F.,Magnus,Mckinney,Mckinney E.S.,Morrison,Pfeiffer,Walker,Walther,Zaplin
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Quantity Available: 1
International Edition
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB89064

More Information About This Seller | Ask Bookseller a Question

Buy New
77.44
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Morrison
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Softcover Quantity Available: 5
International Edition
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-46301

More Information About This Seller | Ask Bookseller a Question

Buy New
80.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Angell,Brody D.C.,Chandler I,Kiessling,Kiessling F.,Magnus,Mckinney,Mckinney E.S.,Morrison,Pfeiffer,Walker,Walther,Zaplin
ISBN 10: 1435486862 ISBN 13: 9781435486867
New Softcover Quantity Available: 1
International Edition
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-89064

More Information About This Seller | Ask Bookseller a Question

Buy New
80.51
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds