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In the book I’ve tried to let you in on some of the secrets of the industry that PDs tend to keep to themselves, together with imparting a gathered knowledge of what makes a great presenter. This book examines all areas of your presenting life including:
· The many myths that exist within the industry. PDs and MDs seem to programme largely based on re-search today, but what sort of information is avail-able to them and how could you use it to your benefit?
· Understand how you can gain a greater understand-ing of your strengths and weaknesses as a presenter.
· How to prep for your show efficiently and effec-tively.
· How to construct and deliver great links, every link.
· How to develop yourself as brand. You’ll learn what a brand is, why they are important in the 21st Cen-tury and why you need to be one.
· The art of negotiation and how to walk away from the next contract negotiation with the deal you want.
· Running your business and taking the first steps towards your next goal.
I hope you enjoy reading this book and feel that you gain knowledge that you previously didn’t have. But do remember that nobody really knows what it takes to be a great presenter. By its very personal nature, radio is such a subjective business that it’s likely neither you, I, nor the rest of the world could ever agree on who the great presenters are. Or, more likely, we would agree to an extent because we work in the industry, but it would be very different to what your listeners think makes a great presenter. Hopefully this book will teach you how to surprise and delight your audience on a daily basis, giving them a reason to stay with you for longer and to come back for more. As a consequence you’ll become more successful and will gain greater rewards for doing the job you love.
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