Winning in Emerging Markets: A Road Map for Strategy and Execution

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9781422166956: Winning in Emerging Markets: A Road Map for Strategy and Execution
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Language:Chinese.HardCover. Pub Date: 2010-4-1 Pages: 247 Publisher: Perseus Already cited by the Financial Times. Forbes.com. The EconomicTimes. WSJMint and several other prominent global businesspublications. Winning in Emerging Markets is quickly becoming thego-to book for mapping a strategy for entering new markets-and thenquickly gaining a competitive edge in those high growthregions.Advancing the discussion about emerging markets themselves and howorganizations can best leverage the potential of these regions. Tarun Khanna and Krishna Palepu - both well respected thinkers onthe subject - argue there is more to sizing up these markets thanjust evaluating data points related to size. population. and growthpotential. In fact. they say the possibility to expand a companysprogress in developing economies is to first asses the areas lackof institutional infrastructure-and th...

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Review:

From the authors:

"The crux of this book is to advance a structural framework for thinking about the nature and extent of differences between emerging markets and mature markets on the one hand, and among emerging markets on the other."

Praise for Winning in Emerging Markets:

"The authors provide a road map for assessing the potential of emerging markets and for crafting strategies to succeed in them." - Strategic Finance

"The scope of this book’s research is broad and deep, the authors’ thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets." Muhtar Kent, Chairman and CEO, The Coca-Cola Company

"Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century." Dominic Barton, Worldwide Managing Director, McKinsey & Company

"Emerging markets have piqued the interest of many business scholars. Much has been written about them, but this book is unique in that it proposes an actionable framework for assessing the challenges and opportunities associated with the institutional voids in such markets." N. R. Narayana Murthy, founder and Chairman, Infosys

About the Author:

Krishna Palepu is the Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development at the Harvard Business School. Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours.

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Book Description Hardcover. Condition: New. Hardcover. The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, t.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 247 pages. 0.481. Seller Inventory # 9781422166956

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Book Description Harvard Business Review Press. Hardcover. Condition: New. 272 pages. Dimensions: 9.3in. x 6.1in. x 0.8in.Already cited by the Financial Times, Forbes. com, The Economic Times, WSJMint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsand then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu both well respected thinkers on the subject argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a companys progress in developing economies is to first asses the areas lack of institutional infrastructureand then to formulate strategies around what the authors call institutional voids to the firms advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a markets potential and for crafting a strategy to succeed there. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9781422166956

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