Iconoclast: A Neuroscientist Reveals How to Think Differently - Softcover

Berns Ph.D., Gregory

Softcover

ISBN 10: 1422133303 ISBN 13: 9781422133309

Publisher: Harvard Business Review Press, 2010

Synopsis

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.

About this title

Product Description:

Title: Iconoclast( A Neuroscientist Reveals How to Think Differently) <>Binding: Paperback <>Author: GregoryBerns <>Publisher: HarvardBusinessSchoolPress

Review:

Engaging from the first page. -- Leadership Matters, March 1, 2009

Fear - and the overcoming of it - plays a central part in this fascinating short book. -- The Independent, October 14th, 2008

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2010
• ISBN 10: 1422133303
• ISBN 13: 9781422133309
• Binding: Paperback
• Edition number: 1
• Number of pages: 272