Hospitality and Travel Marketing - Hardcover

Alastair Morrison

Hardcover

ISBN 10: 1418016551 ISBN 13: 9781418016555

Publisher: Delmar, 2009

Synopsis

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. "Hospitality and Travel Marketing" reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

About this title

Review:

This is the text I currently use and am quite happy with it. I have used it for two sememsters and feel that as I teach the class more often, should be able to get more utility out of the text. the greatest strength of the text is that it addresses marketing concedpts specific to travel and tourism, a problem we have had in the past, prior to adoption of this book. The strength of this particular text is the strong emphasis on the relationship between marketing and the tourism industry. It is specifically written with the industry in mind. The author's tone and writing style are very positive and user friendly.

About the Author:

Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting (Shanghai), Ltd. (BTI). In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry. Most recently he has provided marketing and development advice in over 30 different countries. Since 2000, he has completed more than 30 individual destination marketing and planning projects in China, including as the Team Leader for the Strategic Marketing Plan for Jiangsu Province and the Marketing Strategies for Ningbo and Shaoxing on behalf of the World Bank.

About this edition

• Publisher: Delmar
• Publication date: 2009
• ISBN 10: 1418016551
• ISBN 13: 9781418016555
• Binding: Hardcover
• Number of pages: 624