Survey Research Methods (Applied Social Research Methods) - Softcover

Fowler, Floyd J.

Softcover

ISBN 10: 1412958415 ISBN 13: 9781412958417

Publisher: SAGE Publications, Inc, 2008

Synopsis

Unusual book

About this title

Review:

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language....Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

(Organizational Research Methods)

Synopsis:

"Survey Research Methods" presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 2008
• ISBN 10: 1412958415
• ISBN 13: 9781412958417
• Binding: Paperback
• Edition number: 4
• Number of pages: 216