Items related to So Why Do I Care? Management, Marketing, and Innovation...

So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World - Softcover

 
9781411667877: So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World
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There is a lot happening in today's business world and it is easy to get overwhelmed buy the sheer volume of information. The question that we often find ourselves asking is So Why Do I Care? But is this a subject worthy of a book? Tom Coughlan, graduate business instructor, serial entrepreneur, and doctoral student often finds himself pondering these questions. They bothered him so much he started a blog to explore them. Tom Coughlan's blog (www.tomcoughlan.com) is about Tom's observations of modern Business Innovation, Management, Value, Massage Development, Branding, and any other odd topic that might have struck Tom's blogging soul. This book is a collection of writings from Tom's blog.

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  • PublisherLulu.com
  • Publication date2006
  • ISBN 10 1411667875
  • ISBN 13 9781411667877
  • BindingPaperback
  • Number of pages113

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