Fundamentals of Strategy with Student Access Card - Softcover

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

Softcover

ISBN 10: 1408221195 ISBN 13: 9781408221198

Publisher: Financial Times/ Prentice Hall, 2008

Synopsis

Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

About this title

From the Back Cover:

Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers.

The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.

The Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in 10 chapters.
• Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap.
• Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility.

Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/fos and

 

• Reinforce key concepts using audio downloads, animated models and quick tests.
• Track your progress with self-assessment questions and a personal gradebook.
• Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.

 

About the Author:

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

About this edition

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2008
• ISBN 10: 1408221195
• ISBN 13: 9781408221198
• Binding: Paperback
• Number of pages: 313