Economics - Softcover

Mankiw/Taylor

Softcover

ISBN 10: 140801842X ISBN 13: 9781408018422

Publisher: Cengage, 2006

Synopsis

Economics is the UK and European adaptation of Greg Mankiw s classic textbook, expertly adapted by Mark Taylor so as to be even more relevant to a UK and European audience. A major strength of the original - that the authors present economics from the viewpoint of a reader completely new to the subject has been maintained. Research shows that the book appeals particularly well to the more applied, business-oriented courses. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. The book stands out amongst all other principles texts by encouraging students to apply an economic way of thinking in their daily lives. Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible. It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership. In the first Part, the opening chapter sets out ten important principles, which are revisited throughout the text. The second chapter is an introduction to thinking like an economist and the third introduces interdependence and gains from trade. The following Parts cover microeconomics (19 chapters) and macroeconomics (15 chapters), with the latter Part preserving Mankiw s trademark long run-short run approach. Economics uses the euro as the basic currency referred to throughout the book. Case studies, examples, In The News and For Your Information features largely refer to the European and UK economies. Major changes in content are evident in Chapter 12 on the taxation system , Chapter 29 on the monetary and financial system and in a new Chapter on common currency areas and European Monetary Union (Chapter 36)

About this title

Review:

"A very good introductory text that covers all the main areas." -- Michael J. McCrostie, University of Buckingham

"Mankiw and Taylor combine theory and cases with a European flavour like no other textbook on the market." -- Vanina Farber, Webster University - Geneva Campus

"The authors provide excellent coverage of the core topics ... an excellent text." -- Hilary Ingham, Lancaster University

"This is a highly accessible, uncluttered and student-friendly principles text ... and the material presented is excellent." -- Ian Smith, University of St. Andrews

Well-suited for the European market. Highly recommended." -- Linda Yueh, University of Oxford

About the Author:

N. Gregory Mankiw is Professor of Economics at Harvard University.

Mark P. Taylor is Professor of Economics at the University of Warwick.

About this edition

• Publisher: Cengage
• Publication date: 2006
• ISBN 10: 140801842X
• ISBN 13: 9781408018422
• Binding: Paperback
• Edition number: 1
• Number of pages: 896