Items related to Valuepack: Basic Marketing Research with SPSS 13.0...
Valuepack: Basic Marketing Research with SPSS 13.0 Student CD:(International Edition) with Essentials of Marketing Research - Softcover
This Valuepack consists of Essentials of Marketing Research, 4/e by Proctor (ISBN: 9780273694946) and Basic Marketing Research: A Decision- Making Approach with SPSS 13.0 Student CD: International Edition, 2/e by Malhotra/Peterson (ISBN: 9780132003278)
"synopsis" may belong to another edition of this title.
About the Author:
From the Back Cover:
Dr. Naresh K. Malhotra is Regents Professor (Highest Academic Rank in the University System of Georgia), DuPree College of Management, Georgia Institute of Technology. He has been listed continuously in Marquis Who's Who in America since its fifty-first edition in 1997, and in Who's Who in the World since 2000.
In an article by Wheatley and Wilson (1987 AMA Educators Proceedings), Professor Malhotra was ranked the number one researcher in the country, based on articles published in the Journal of Marketing Research from 1980 through 1985. He also holds the all-time record for the maximum number of publications in the Journal of Health Care Marketing. He is ranked number one based on publications in the Journal of the Academy of Marketing Science (JAMS) since its inception through Volume 23, 1995. He is also number one, based on publications in JAMS, during the ten-year period from 1986 through 1995.
He has published more than 85 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in statistics, management science, and psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
He was chairman, Academy of Marketing Science Foundation, 1996-1998, and was president, Academy of Marketing Science, 1994-1996, and chairman, board of governors, 1990-1992. He is a Distinguished Fellow of the Academy, and Fellow, Decision Sciences Institute. He served as an associate editor of Decision Sciences for 18 years and has served as section editor, Health Care Marketing Abstracts, Journal of Health Care Marketing. Also, he serves on the editorial board of 8 journals.
His book Marketing Research: An Applied Orientation, Third Edition, was published by Prentice Hall, Inc. An international edition, European edition, and an Australian edition of his book have also been published, and the book has been translated into Spanish, Portuguese, and Hungarian. The book has received widespread adoption at both the graduate and undergraduate levels, with more than 144 schools using it in the United States.
Dr. Malhotra has consulted for business, non-profit, and government organizations in the United States and abroad, and has served as an expert witness in legal and regulatory proceedings. He is the winner of numerous awards and honors for research, teaching, and service to the profession.
Dr. Malhotra is a member and deacon, First Baptist Church, Atlanta. He lives in the Atlanta area with his wife Veena, and children Ruth and Paul.
Looking for a concise introduction to Marketing Research? Look no further. Tony Proctor s Essentials of Marketing Research, 4e offers a streamlined, traditional introduction to all the major concepts of the field. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.
The simplicity of Proctor s book differentiates it from other offerings in the marketplace. Many of my overseas students really find it an easy book to access and its straightforward approach is the key here. Nigel Culkin, The BusinessSchool, Universityof Hertfordshire
Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic, Essentials of Marketing Research, 4e, strikes an excellent balance between different topics.
New to this Edition!
- New case studies
- Coverage of Internet databases and the use of the Internet
- Increased references to journal articles
There are many books on Marketing Research, but they rarely cover qualitative data analysis so well. This is one of the key reasons why I chose Proctor as an essential text. I could not manage without this chapter. Dr. Jane Hemsley-Brown, Schoolof Management, Universityof Surrey
To access additional Learning Resources, including an Instructor s Manual and Power Point Slides, visit www.pearsoned.co.uk/proctor.
Tony Proctor, MA, MPhil, Phd, DipM, has had many years experience in the marketing research industry and is Professor in Marketing at the Chester Business School. He also has authored several books and articles on marketing and management creativity.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2005
- ISBN 10 1405836660
- ISBN 13 9781405836661
- BindingPaperback
- Rating
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