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This unique part reader, part textbook brings core primary media theory readings to the student whilst assisting them with reading, understanding, decoding and deconstructing the material. The dual functionality of the book helps students to familiarise themselves with core texts and develop the necessary critical reading skills and confidence required to engage with the subject.
The text is annotated throughout and explores context, content, structure and writing style in order to bring theory to life for the reader. The book is split into four sections, namely Reading theory, Key thinkers and schools, Approaches and Media Theory in context. This structure is adopted in order to encourage students to familiarise themselves with the material, and the progressive pedagogical apparatus guides them to approach it gradually whilst developing their skill set. The provision of questions to prokove further thought helps to encourage the student to read more widely around the subject and engage with core concepts of both theory and learning. Ultimately the text acts as a how to read handbook for media theory and is structured so that students can learn the literature as well as learning how to approach it.
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A well organised reader which covers the key theories and theorists, Reading Media Theory should be a required text for any student of the media and mass communication. It is a comprehensive overview of media theory, drawing together readings which represent milestones in the field with lucid explanation of their relevance and critical assessment of their impact.
Kevin Williams, Professor of Media and Communication Studies, Swansea University
"Clearly organised around key thinkers in the field, Reading Media Theory offers students an ideal combination of landmark original writings, clear and concise explanations and thoughtful reflection.
Andy Willis, Reader, School of Media, Music and Performance, University of Salford
What does the Frankfurt School have to say about the contemporary cultural and creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How did Marx foretell the power of the mass media? What does Radio 1 s Top 40 chart tell us about media audiences?
This groundbreaking volume part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed andanalytical reader.
Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text.
Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.
David Barlow is a Lecturer in Media, Culture and Communication in the Cardiff School of Creative and Cultural Industries at the University of Glamorgan and Director of the Centre for the Study of Media and Culture in Small Nations. He is a joint author (with Philip Mitchell and Tom O Malley) of The Media in Wales: Voices of a Small Nation (UWP, 2005) and co-editor (with Vian Bakir) of Communication in the Age of Suspicion: Trust and the Media (Palgrave Macmillan, 2007).
Brett Mills is a Lecturer in Film and Television Studies at the University of East Anglia, and an Associate Tutor at the Open University. He is the author of Television Sitcom (BFI, 2005) and Television Genres: Sitcom (EUP, 2009) and Associate Editor (with Gill Allard) of Palgrave s Adaptation series.
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Book Description Longman, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P11140582199X
Book Description Longman, 2009. Paperback. Condition: New. 1. Seller Inventory # DADAX140582199X