So proposes behaviorist William M. Baum at the start of his unique text, Understanding Behaviorism: Science, Behavior, and Culture. Whether readers agree or disagree with his views, a lively, critical thinking–reading experience is guaranteed. The book discusses what definition of "science" might suit a science of behavior and what "behavior" migh mean for science. It also explores implications of a science of behavior for purpose, knowledge, freedom, social relationships, culture, cultural change, and public policy.
Understanding Behaviorism is suitable for a wide audience: undergraduates, graduate students, biologists, social scientists, philosophers. Anyone who might be interested in human behavior will delight in this text. Links are made among contemporary behaviorism and philosophy, cognition, social psychology, anthropology, and evolutionary biology.
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"This is a standard text on behaviourism, but one with the widest possible range. The first part is historical, but also relates behaviourism to philosophy of science and to distinctions between public and private. Part Two proposes a scientific model of behaviour, considering reinforcement, purpose, stimulus control, language and rule–governed behaviour. Perhaps the most interesting section for the general reader is the third on social issues: freedom, responsibility, values in science and religion, and the evolution and design of culture." The Scientific and Medical Network Review
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