Macroeconomics for Managers

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9781405101448: Macroeconomics for Managers
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This text offers business school students an excellent practical explanation of the short--term linkages in the macroeconomic arena. While the underlying theoretical constructs are not ignored, emphasis is placed on the empirical underpinnings and managerial implications of macroeconomics. The text begins by introducing key concepts such as the GDP, National and Personal Income, and the various measures of inflation and unemployment. Building on this foundation it then analyzes the following aspects of macroeconomics: aggregate supply and demand, international financial markets, cyclical fluctuations, policy analysis, and forecasting. * Engages the reader with detailed case studies and "Managera s Briefcase" discussions. * Focuses on the short--term linkages in macroeconomics. * Uses an empirically oriented approach, while also explaining underlying theoretical constructs. * Includes chapter summaries, key concepts, and practice questions. * Lecturer resources available at http://www.blackwellpublishing.com/mfm/

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Review:

"This book by Michael Evans provides an excellent introduction to understanding the impact of the macroeconomy on a business. It is well written an makes the subject matter accessible to MBA and college students, managers, and interested laymen. This book belongs on every business bookshelf."
Raj Aggarwal, Kent State University

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This text offers business managers and business school students an excellent practical explanation of the short-term linkages that impact the performance of the overall economy. While the underlying theoretical constructs are not ignored, emphasis is placed on the empirical underpinnings and managerial implications of macroeconomics. The text begins by introducing key concepts such as the GDP, National and Personal Income, and the various measures of inflation and unemployment. Building on this foundation it then analyzes the following aspects of macroeconomics: aggregate supply and demand, international financial markets, cyclical fluctuations, policy analysis, and forecasting.

Engaging the reader through many features, the text includes detailed case studies and "Manager's Briefcase" discussions, which provide practical applications of macroeconomic concepts to real-world situations. Additionally, each chapter ends with a list of key concepts, a chapter summary, and practice questions. Its short-term, empirically oriented approach makes this text a distinctive and practical resource for better understanding macroeconomics.

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9781405101455: Macroeconomics for Managers

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ISBN 10:  1405101458 ISBN 13:  9781405101455
Publisher: Blackwell Publishers, 2010
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Book Description John Wiley and Sons Ltd, United Kingdom, 2003. Hardback. Condition: New. Language: English. Brand new Book. This text offers business school students an excellent practical explanation of the short--term linkages in the macroeconomic arena. While the underlying theoretical constructs are not ignored, emphasis is placed on the empirical underpinnings and managerial implications of macroeconomics. The text begins by introducing key concepts such as the GDP, National and Personal Income, and the various measures of inflation and unemployment. Building on this foundation it then analyzes the following aspects of macroeconomics: aggregate supply and demand, international financial markets, cyclical fluctuations, policy analysis, and forecasting. * Engages the reader with detailed case studies and "Managera s Briefcase" discussions. * Focuses on the short--term linkages in macroeconomics. * Uses an empirically oriented approach, while also explaining underlying theoretical constructs. * Includes chapter summaries, key concepts, and practice questions. * Lecturer resources available at /mfm/. Seller Inventory # AAH9781405101448

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Book Description John Wiley and Sons Ltd, United Kingdom, 2003. Hardback. Condition: New. Language: English. Brand new Book. This text offers business school students an excellent practical explanation of the short--term linkages in the macroeconomic arena. While the underlying theoretical constructs are not ignored, emphasis is placed on the empirical underpinnings and managerial implications of macroeconomics. The text begins by introducing key concepts such as the GDP, National and Personal Income, and the various measures of inflation and unemployment. Building on this foundation it then analyzes the following aspects of macroeconomics: aggregate supply and demand, international financial markets, cyclical fluctuations, policy analysis, and forecasting. * Engages the reader with detailed case studies and "Managera s Briefcase" discussions. * Focuses on the short--term linkages in macroeconomics. * Uses an empirically oriented approach, while also explaining underlying theoretical constructs. * Includes chapter summaries, key concepts, and practice questions. * Lecturer resources available at /mfm/. Seller Inventory # AAH9781405101448

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