Motoring the Future: VW and Toyota Vying for Pole Position - Softcover

Wimmer, Engelbert

Softcover

ISBN 10: 134933524X ISBN 13: 9781349335244

Publisher: Palgrave Macmillan, 2011

Synopsis

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

About this title

Review:

'The German edition of this book, first published in September 2010, paints a skilled picture of the international market situation, and of Volkswagen's utter fixation on beating Toyota. What I particularly enjoyed was the way in which it managed to take into account very recent information, while maintaining its impressive depth of knowledge and longterm research. Despite the density of the material, however, the authors show their skill in handling it in a dynamic, lively fashion.' Hubertus von Grünberg, about the German edition of this book in Handelsblatt, September 2010

'Engelbert Wimmer and his co-authors deal with the rancorous fight between VW and Toyota for the pole position in the worldwide automotive industry. The authors knowledgeably and critically dissect the very distinct strategies of both enterprises.

They are well balanced in their profound and down-to-earth analysis and acknowledge opportunities for VW beating Toyota but also point out the crucial success factors within VW's strategy and show Toyota's competitive advantages.' Robert Fieten, about the German edition of this book in Frankfurter Allgemeine Zeitung, November 2010

'Engelbert Wimmer understands and writes about the auto industry with deep insight, built up over a long career advising carmakers. This book offers an in-depth and informed account of the race among big producers for global market dominance. It will make valuable reading for both industry professionals and interested outsiders.' John Reed, Motor Industry Correspondent, Financial Times

Book Description:

Examines the exciting race between Toyota and Volkswagen as they compete to be world market leaders and analyzes the effects of the financial crisis on their potential to succeed

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2011
• ISBN 10: 134933524X
• ISBN 13: 9781349335244
• Binding: Paperback
• Edition number: 1
• Number of pages: 285